1.3 Know your audience

Before focusing the attention of your participants, you need to capture their interest. Sometimes physical games is a good start, sometimes talking will do the trick. You decide. Within each group there is what pr-consultants call "communicative target groups". If possible, adapt your message to suit those different target groups within your bigger group of participants. Here is a list of attitudes you may encounter: 

1. Skeptics - need to decide for themselves and see what´s in it for them
2. Passive - need to try in small, simple steps
3. Newly awakened - need solid advice and inspiration
4. Moderates - need concrete and comprehensive guidance
5. Elite - needs reassurance and clarity

Are we not all skeptics a bit skeptic at times? One way is to assume that participants are a bit skeptic at start, but that you can move them towards being passive and newly awakened. How do you go about to awaken your group´s enthusiasm? Add a comment below.